Lighthouse Program



Challenge & Solution

The team at PnP was asked to create a something that would improve communication between doctors and their cancer patients. What was created is the Lighthouse Program. It is geared to help certain cancer patients by educating them and their caregivers on how keep track of their symptoms and how to stay connected to the advocates that communicate with their doctors.


  • // Art Direction
  • // User Experience
  • // User Interface
  • // Branding
  • // Concepting


  • // Sr. Art Director
  • // UX/UI Designer

The Visual Language

Given the gravity of the topic at hand, the team chose to create a friendly and helpful tone, both with our visuals and language. We chose a font that has a variety of weights, all which are legible to our target audience. The color palette was carefully chosen in order create the look and feel of a friendly yet serious service that is here to help cancer patients. The use of flat illustrations and iconography blended with color schemes from our palette help to keep our information engaging and educational. While our illustrations are meant to indicate different sections and conversations, our icons have the purpose of helping to educate users through-out certain processes and emphasize on the occasional call outs.


The Experience

Doctors that are interested in participating with this program are educated in how it works and the potential benefits it can have for them and their patients and are given materials that will help them tell their patients (that are eligible for the service). If the patients are interested and register for the program, they too get materials and are introduced to their Advocates which can point them to the Lighthouse website and tracking web app. While creating the website, the team made sure to keep different journeys in mind. From potential new users, to users that are already registered with specific types of cancer, each has different content that caters to their journey. Only users that are registered into the program have access to the tracking web app and summary reports that are sent to their Advocates.

advocates & Resources

Our goal is to create a more seamless approach of communication between eligible patients and their doctors. That being said we pair patients with Advocates which are personal guides who have received specialized medical training to know what signs of side effects to look out for and what you should report to your doctor. They will be familiar with any personal medical history you’ve shared, and will give your personalized attention and answer your questions. Along with the Advocates, we have also thought of different resources that users can learn from and download to help them along the way.

A built in web app to
help track symptoms

Once users sign up for the program they have access to our Symptom tracker application. Here the app will ask them questions that will relate to the users every day to day activities and how they are currently being effected in order to see what is “normal” for them. Once the user has submitted the information, they can start tracking their symptoms and milestones.

Summary reports & sharing w/ your doctor

Once users have tracked a certain amount of information, it all gets logged into a summary report that can be either sent (via the app or downloaded) to their Advocate. The Advocate then shares this information with the patients doctor in full detail and the doctor can have a better idea of how to proceed in giving his/her patient the best care possible.

Mobile Experience

If patients find that they are away from their computers and need to track their symptoms or that they need to contact their Advocates, they or their caregivers have the opportunity to see and use all of the information and features that the program has to offer on their mobile devices or tablets.