INFO
Challenge & Solution
Services
- // Concepting - Ideation
- // Art Direction
- // Branding
- // User interface
Role
- // Art Director
The Campaign
Given that this was established to be an awareness campaign. We positioned our out of home tactics around the towns and cities of college campuses to remind potential future candidates that Bank of America is more than just a bank. During job fairs we engaged students mostly with simple brochures and flyers prompting them to connect with us through social media so that they can find out about future opportunities. We also took advantage to use our new tone of voice to take light jabs at the perceived importance of the opportunities at other tech. companies compared to what candidates can be doing at Bank of America.
Utilizing Social Media
Through our social media we told potential candidates where the Bank of America booths would be located during the job fairs, so they can come and learn what BofA has to offer them as well as prompted users to check out the jobs that they had to offer.
Creating a mobile experience
Most potential Candidates don’t understand how to translate their interests and the work they do in school into an actual job title. So we created this mobile experience to help college graduates find careers that matched up to their interests and skills. This experience was introduced to potential candidates during job fairs, it could also be reached through our social posts and targeted rich media banners.