I was tasked to help create new digital branding standards and explore various ways to implement them. My main goal was to create clean and engaging experiences, while utilizing white space and imagery in a way that gives dimension and depth to the content. For hierarchy I used a responsive grid system to ensure that the big, bold headlines and lighter fonts for the body copy stay legible on multiple screen sizes, ensuring to keep the brands essence in tact. Below are some examples of how the new branding was used.