Hum By Verizon
PROJECT INFO
INFO
Challenge & Solution
Verizon launched a new product and tasked us with its branding and promotion in order to compete in its unique (for Verizon) category. We came up with multiple solutions and strategies as well as "look and feels" for said product. Since then the name has changed to hum by Verizon.
Services
- // Art Direction
- // Branding
- // Conception
- // User Experience
- // User Interface
Role
- // Art Director
- // UX Designer
Experience
The Experience
For this direction I decided to use large-scale, open road imagery and combined it with big typography in order to create a sense of excitement and wonder for traveling on the road. Each section of the microsite is meant to explain what the new product is and what its main features are, allowing users to navigate the site easily without overwhelming them with too much information.
